Over the years, Atlanta Gold & Coin met with thousands of customers representing many backgrounds and a wide range of social and financial circumstances. The customer base included hard core survivalists, chief executives of major corporations, and nearly every type of person in between. At first glance, these customers might not have seemed to share much. Yet, by reviewing transaction histories, the timing and regularity of purchases, and conversations held over the years, Atlanta Gold & Coin identified four traits associated with successful gold and silver investors. When the article was originally published, this information was shared so readers could consider whether they had these traits and, if not, recognize qualities they might choose to build.
Future Oriented
Atlanta Gold & Coin observed that its most successful gold and silver coin investors were consistently focused on the future. That quality likely describes many investors generally, because investing requires setting aside the appeal of immediate satisfaction in favor of the longer-term benefits expected from delayed gratification. Still, a future-focused outlook alone was not considered sufficient; the length of an investor’s time horizon was viewed as equally important to potential success. For goals only one or two years away, gold and silver might not have been the most suitable investment choice. For intermediate- or long-term objectives of five years or more, the original article suggested investors were likely to benefit from the upside potential it expected in precious metals during the years ahead.
Patience
As noted earlier, gold and silver prices can move sharply in the short term, although that volatility often becomes less pronounced over longer periods. People inclined to check gold and silver prices every day and react to short-term changes were considered likely to make poor decisions. At the time of publication, Atlanta Gold & Coin, as a coin dealer, needed to remain aware of gold and silver prices in the commodity futures market. Even so, over time the business had become less inclined to base major decisions on the price at one particular moment. Each person knows their own tendencies best. Those tempted toward knee-jerk responses were encouraged, in the original article, to review gold and silver prices only periodically. Those unaffected by short-term price moves might have been able to take advantage of brief market dips.
Informed/Knowledgeable
The knowledge held by Atlanta Gold & Coin customers was described as remarkable. Although Atlanta Gold & Coin took pride in understanding historical gold and silver prices, the factors influencing those prices, and the way gold and silver have preserved purchasing power over time, customers continually provided useful perspective. The business found that it learned at least as much from them as they learned from Atlanta Gold & Coin. As the saying goes, “knowledge is power,” and the article maintained that this was especially true in the gold and silver coin market. In particular, gold and silver investors were said to understand the Federal Reserve and its effect on the loss of the dollar’s purchasing power over time. The article presented that understanding as a primary reason people chose gold and silver coins.
Steadfast/Unwavering Commitment
At publication, Although this quality overlaps somewhat with patience, Atlanta Gold & Coin considered steadfastness and a firm commitment to gold and silver coin investing distinct enough to deserve separate attention. The business was often struck, when purchasing coins from estate collections, by pieces the original owner had acquired for a small fraction of their later value. In particular, some people who steadily bought gold coins beginning in 1975 when it became legal to do so again in the United States saw, in certain cases, a tenfold return on what they originally invested. The original article also reported that modern gold and silver coin investors had experienced strong returns in the years preceding publication. Investors who remained convinced that gold and silver were sound investments were described as having earned strong returns by buying during dips over the preceding 6 years or by investing while gold and silver had been out of favor through much of the prior two decades.
Conclusion
In closing, Atlanta Gold & Coin stated that years of experience had revealed four characteristics shared by successful gold and silver coin investors. These individuals were described as future oriented, able to recognize the long-term benefits of investing in gold and silver bullion. Second, the most successful investors were patient and less likely to make knee-jerk decisions. Third, the strongest precious-metals investors took time to educate themselves and understood the history of gold and silver. Finally, the article expressed the view that an unwavering commitment, particularly during periods when gold and silver were out of favor, would likely provide substantial benefits in the future.
