At the time of publication, Atlanta Gold & Coin Buyers announced with appreciation that it had recently been named Atlanta’s 2015 coin dealer of the year by Kudzu. Many readers were already familiar with Kudzu; for those who were not, the original article described Kudzu as one of the industry’s leading social-media sites. This marked the third time in four years that the company had received the award. Atlanta Gold & Coin expressed gratitude and humility for the support of its valued, loyal customers. The original article said the business had been built around strong customer service: meeting or exceeding customer expectations, operating transparently, and providing among the most competitive rates for both purchases and sales. The award was presented as reinforcement that those practices were addressing customers’ needs.
When this article was originally published, many Atlanta Gold & Coin customers were first-time buyers or sellers who approached the process with understandable uncertainty. They wanted confidence that they would be treated fairly and receive a fair price. The company described its practice of giving new coin buyers unbiased information, then allowing them to decide which option best fit their immediate and longer-term needs and goals. It said customers were not directed toward any particular product and that transactions were handled in a pressure-free setting. If someone remained unsure about completing a purchase, Atlanta Gold & Coin said it often recommended pausing to think the decision over before making a commitment. The original article emphasized that building lasting customer relationships mattered more to the company than securing a quick sale, a principle it presented as central to its approach.
The original article said Atlanta Gold & Coin used a comparable approach when buying coins, coin collections, and bullion. Collections of every type and size were evaluated carefully, with attention given to premium coins or sets that could carry added value because of condition, mintage, or mint location. The company said it identified those items for customers without being prompted, and characterized that practice as different from the approach used by many competitors. At the time of publication, it also stated that it was the only coin dealer in Atlanta that had prepared and published a rare-coin guide on its website as a free customer resource. The article explained that the guide was intended to educate customers and prospective customers so they could seek a fair price for their items, whether or not they chose to transact with Atlanta Gold & Coin.
At the time of publication, another way customers chose to transact with Atlanta Gold & Coin was through its mail-in option. The article noted that an increasing number of customers were choosing to sell coins online. It described this as particularly useful for people outside metro Atlanta, those living out of state, and customers whose busy schedules made an in-person meeting difficult. Atlanta Gold & Coin said it handled mail-in orders with the same approach it used for customers it met in person. The original article also reported an added benefit: shipping costs could be reimbursed up to $20, and in most cases a check was issued the same day or the day after coins or bullion arrived. It further reported that two customers had used the mail-in feature during the week before publication.
The original article also highlighted a customer-transaction feature that some readers might not have known about. During the 18 months before publication, Atlanta Gold & Coin had developed a coin selling application accessible from the website’s coin-buying-rate page. At the time of publication, the feature allowed customers to lock in a rate for coins or bullion 24 hours each day without using the phone or sending an email. The company said it had included the most common coins and bullion it purchased in the feature. It also cautioned that it purchased many other coin types; if a particular item was not listed, the original article invited readers to contact the company for a prompt, competitive quote.
In closing, Atlanta Gold & Coin said it was honored to receive the 2015 Atlanta coin dealer of the year award and grateful for the support it received from its valued customers. At the time of publication, the company stated that it intended to continue providing industry-leading service and pricing while building customer relationships in the years ahead.
